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"Our personal consumer choices have ecological, social, and spiritual consequences.
It is time to re-examine some of our deeply held notions that underlie our lifestyles."
— David Suzuki
The outdoor retail industry is a very tough business and small independent outdoor equipment suppliers come and go at an alarming rate. Margins on most items except clothing are very small. Competition with none outdoor retailers (or quasi outdoor retailers) selling cheap rip offs made in the far east are all around us. Many retailers are under huge pressure to stop selling garments made by cheap labour on one hand and to lower prices to compete on the other. Over the last five years our shopping habits have nearly destroyed the clothing industry in the USA and Canada. Please do your best to support North American producers of quality outdoor clothing, sleeping bags, backpacks, stoves, and equipment.